Emotional desires of prospective customers
Emotional desires of prospective customers
If your sales people know what are the emotional desires prospects may have viz a viz your products / services etc. it will be easier to trigger those emotions bringing the prospects closer to them and selling more powerfully
Some desires of prospective customers:
Example:
Profile: Corporate Travelers of Hotels:
· Greater engagement with hotel staff
· Positive emotional connections with hotel staff
· Comfort and convenience
· Personalized treatment
. .......